The initiative is a partnership between the government Brand Tasmania and the Tasmanian Chamber of Commerce and Industry.

Brand Tasmania chief executive Todd Babiak said the state's brand needed to be used to relaunch Tasmania's economy during the pandemic recovery period.

"We can create demand for our products by telling the stories of our creators and producers with clarity and power," he said.

TCCI chief executive Michael Bailey said the website made it easier to support Tasmanian businesses online.

"There's been a boom in online sales during the lockdown," he said.