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April

Pathways Engagement Coordinator

Seneca College of Applied Arts and Technology - Newnham, TAS

Marketing
Source: uWorkin

JOB DESCRIPTION

Full Job Description
Posting Date (E):
April 14, 2021

Closing Date (E):
April 28, 2021

Pay Range:
Payband H - $32.32 - $37.52 (start rate:$32.32)

Hours:
35

Type:
Permanent

Shift:
Monday to Friday 8:30AM - 4:30PM

Contract Start Date (if applicable):Contract End Date:Position Summary:
The incumbent, who reports to the Manager, Academic Pathways, coordinates and develops all first point of contact services, resources and events for the department, which involves in person and online service information and delivery. The incumbent oversees the front-line service delivery team, ensuring in person, phone and email inquiries are responded to in a concise, efficient and informative manner and that the necessary referrals are made to the appropriate Seneca department and or services for their presenting need(s). The incumbent will also create, schedule, and post original content in addition to leveraging existing content from other College sources to engage the respective internal or external target audience. The incumbent will be responsible for the development and maintenance of all department online resources, and website content, which highlights department pathways initiatives, available resources, services and supports available to prospective, current students and alumni. The incumbent will support event planning and logistics for all department run events. This includes creating all mixed-media presentation materials.

Responsibilities:
Front Line Services and Advisement
Acts as the lead for the Front-line team ensuring that all interactions (walk in, telephone and electronic) for partners, students, staff and faculty contacting Academic Pathways are responded to and addressed in a timely, service-oriented manner.
Advises prospective, current students and alumni on pathways options as outlined in the Degree Transfer Guide; assists students in accessing important application dates and deadlines.
Ensures that the information provided is up-to-date and accurate, that the appropriate Academic Pathways service is identified and when necessary, that clients are referred appropriately according to their expressed need(s).
Develops and maintains department service standards for front line and first point of contact service (virtual and in person)
Utilizes pathways knowledge to develop online workshops, information sessions and outreach resources as mechanisms to access department services and information
Updates and monitors the Academic Pathways website by creating new content, managing scheduled content, and identifying areas that require updating or modifications. Works with Marketing, Communications and web team to coordinate release of content and facilitate any changes.

Creates and uploads all social media content and develops communication strategy for the academic year, which aligns with department and College goals.

Creates and deploys emails to students and external stakeholders, regarding information sessions, special events and Activities.
Event Coordination & Communications
Designs presentations/workshops/videos in collaboration with Pathways Coordinators using mixed media (PowerPoint, Adobe Spark, etc), ensuring presentations are engaging and adhere to AODA guidelines.
Utilizes various modes for promoting and communicating event information, which may include e-mail list-serves, message screens in open labs, websites, social media and campus monitor system.
Supports the Coordinators with direct program/partner communication surrounding pathways by developing and deploying content
Coordinates logistical support in event planning and execution, including the arrangement of facilities, promotional support, parking, food, staffing of student ambassadors, etc.
Coordinate and participate in on, off campus and virtual events such as Open House, Ontario College Information Fair, Orientation, etc. to promote inbound and outbound pathways opportunities.
Tracks partner engagement and develops strategies to further connect students when events take place.
Project Management & Content Creation
Oversees the SuccessBeyond communications project profiling alumni who have gone on to further education through a Seneca pathway; identify suitable individuals to feature by reaching out to academic areas and alumni; interviews subjects and creates profile; works with other college service areas (Marketing, Communications and web team) to publish completed profiles; coordinates promotion of features on the website and social media accounts, campus digital displays and with Alumni and Advancement and the relevant academic area(s)
Manages department social media accounts - developing communication strategy, plans and creates new, engaging content for stakeholders, promotes department services and events.
Creates and maintains online resources; collaborates with Career Development, Academic Advisor, Registrar’s Office teams to support the promotion and utilization of department tools and resources; works with the Academic Pathways Coordinators, academic areas and industry association/accreditation bodies to verify and validate information.
Connects with partner institutions and internal stakeholders to discuss strategic and innovative ways to promote established pathway opportunities.

Systems and Administrative Support

Updates SharePoint database to track inbound/outbound articulation agreements and runs reports as needed.
Tracks and reports on number of students assisted by the Academic Pathways department on a daily/weekly/monthly/annual basis.
Maintains a variety of schedules and directories (e.g. schedule, telephone extensions, department event calendar, social media schedule, etc) in order to ensure front line services are adequately prepared with the required information and contacts at all times.
Provides web team with updated pathways agreement details for online pathways guides; cross references pathways information online regularly to confirm details are correct and up to date in both print and online versions
Works with web team on an ongoing basis to update department web content and regularly requests web analytics to assess site content value and engagement
Supports the Manager when institutional agreements need to be delivered or received by partners by coordinating couriers or utilizing electronic signature systems
Pays Invoices, creates Journal Vouchers, and expense reports for daily departmental activities and events etc.

Qualifications:
Education
Minimum completed three (3) year advanced diploma / degree in Business, Marketing, Education, Social Sciences or related field is required. If in another field of study, state how the education is related.
Experience
Minimum of two (2) years of similar industry experience working in marketing, communications, or public relations is required.
Experience within an educational institution and familiar with transitional programming is preferred.
Skills
Experience creating, writing, and editing various forms of print and digital marketing content.
Social media experience in a corporate or educational environment including metric reporting (i.e. Google Analytics, Hootsuite) and strategic planning.
Proficient in social media channels: Twitter, Facebook, Instagram, TikTok, etc.
Proficient in MS Office including Outlook, SharePoint, Word, Excel, PowerPoint and other presentation software.
Photography, video, and graphic design experience (Adobe Photoshop) are an asset
Exceptional customer service and communication skills to interact effectively with multi-cultural/racial/able students, staff, and institutional partners.
Strong attention to detail, accuracy, and deadlines.
Critical thinking and problem-solving skills are crucial.
Must be able to multitask, prioritize, and manage multiple projects and deadlines.
Ability to work independently and as part of a team.

Note: A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca's Diversity Policy.
Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.
We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.
Job Category Academic Partnerships
Location Newnham Campus
ID 1830