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March

Media Buyer

Genesis Global Limited - Hobart, TAS

Marketing
Source: uWorkin

JOB DESCRIPTION

Full Job Description
About the role

Genesis Global Limited is growing, and we are now looking for an energetic Media Buyer to join the acquisition team. The ideal candidate should be a self-starter, a team player, highly organized, eager to learn new buying methods and have a passion for data with a creative flair.

Responsibilities

Driving acquisition (FTDs) across regulated and unregulated markets for casino and sportsbook.
Understanding iGaming compliance and regulation, updating procedures and campaigns based on any regulation changes.
Buying media across multiple platforms such as native, social media departments, mobile app, display, video, push notifications and pop-under.
Managing budgets and forecasts.
Creating buying strategies.
Data analysis and reporting, understanding data and how to identify trends and insights to increase performance and deliver high converting campaigns.
Managing 3d party Agency relationships.
Focused on acquiring new depositing players and driving ROI.
Create, manage, and optimize campaigns across multiple brands in multiple GEO's.
Building trend and KPI reports.
Discovering new ways of acquiring players and testing new media buying channels.

Skills & Experience Required

At least 2 years experience acquiring players via paid channels in the iGaming industry.
Paid social media, mobile advertising and/or media buying experience preferred.
Strong analytical skills (Excel, data analysis).
Strong understanding of MGA and/or UKGC.
Fluent English, knowledge of other languages especially Spanish, will be considered a strong asset.
High understanding of performance channel metrics (CPM, CPC, CPL, CPI, CPA).

Further Information

At Genesis we offer a friendly, dynamic work environment. We believe that our employees are our main asset and we make sure that we walk the talk. In addition to a competitive salary, we also provide daily lunch, regular team events, Comprehensive Health Insurance and other benefits. This position is based in Malta and we are looking to recruit as soon as possible.